La Grande Bellezza

 In the latest edition of the Summer 2018 collection, 303 Avenue is looking for inspiration
in the Eternal City,
taking us on a Roman Holiday.

The direction may seem obvious, but even for many people who return there regularly, it is still surprising.
The model and muse of the latest collection was Argentine,
Helena Ayerza, matching the new edition
303 Avenue-less girly,
but more nonchalant.

LA GRANDE BELEZZA

  La dolce vita?

  Is life always sweet - this question asks the main character of the picture
"La Grande Bellezza" directed by
Paolo Sorrentino, who sought beauty in vain and could not find it. However, the director managed to take the audience on a beautiful, cinematic journey through ancient Rome, portraying the monumental city as a romantic and dream vacation destination...

The collection is dominated by light blouses in neutral colors, shorts in the style of safari and simple,
ragged dresses with delicate, tied straps, evoking the sea,
wind, sand and a warm summer city.

The predominant fabric is linen, which changes the character of clothes to a more everyday, soft and feminine.
In the current collection, the brand wanted to show its customers a typical,
holiday "essential wardrobe", from which you can choose the styles ideal for sightseeing and those more evening,
for a romantic dinner. We hope it worked...